{ "version": "editorial-2026-09-11-v1", "updated": "2026-09-11", "edition": "lubbock-2026-09-descriptive-study-v2", "evidenceSetHash": "e43e6a589bcb67a51591fb629bf879d381baad3e1bf4bba3c73fe97c2d4dd2cc", "nameReviewVersion": "2.0.0-reviewed-name-variants", "additionalProviderCostUsd": 0, "thresholdNote": "Rare means fewer than 10% of sampled answers on at least one of four AI platforms: fewer than 5/50 for a single-vertical group, or 10/100 when two verticals are pooled. It does not mean absent.", "scopeNote": "The 244 tracked business website groups each appeared at least once in a sampled Google top ten. They are not a census of Lubbock businesses or 244 consistently high-ranking businesses. Names and domains are different measurements; neither is a recommendation or business-quality score.", "caveats": [ "The low-detection threshold was selected after collection. This is exploratory analysis, not a preregistered endpoint.", "Reviewed name variants are included. Known uncertain matches count as possible detections; two identity-uncertain groups remain in the denominator but cannot qualify. Unknown aliases can still affect counts.", "Sector counts use each vertical separately and should not be summed into a citywide total. Questions differ by vertical; ten repetitions are not ten independent consumer samples." ], "archivePath": "/research/texas-ai-search-visibility-index/lubbock/2026-09/history/#original-v2-documents", "stories": [ { "id": "google-ai-low-detection", "title": "Google visibility does not guarantee regular appearances in AI answers", "shortTitle": "Visible on Google, rarely named by an AI", "display": "57%", "text": "About 57% (139 of 244) of tracked business website groups that appeared in Google's sampled top ten were rarely detected on at least one AI platform. This is low detection in sampled answers, not complete absence from AI.", "brief": "About 57% (139 of 244) of tracked business website groups that appeared in Google's sampled top ten were rarely detected on at least one AI platform. This is low detection in sampled answers, not complete absence from AI.", "angle": "A Lubbock business story about visibility across changing discovery interfaces. Ask owners whether they measure where their names appear. Do not infer lost customers or revenue from these counts.", "href": "/research/texas-ai-search-visibility-index/lubbock/2026-09/data/#editorial-evidence" }, { "id": "assistant-choice", "title": "Which AI assistant you ask can change which Lubbock businesses you hear about", "shortTitle": "The assistant changes the local names you see", "display": "50/50 vs 0/50", "text": "CoNetrix was named in 50/50 sampled ChatGPT answers and 0/50 Claude answers. Gorilla Law Firm showed the opposite contrast: 1/50 on ChatGPT and 40/50 on Claude. These are examples of platform differences, not a ranking of the assistants.", "brief": "CoNetrix was named in 50/50 sampled ChatGPT answers and 0/50 Claude answers. Gorilla Law Firm showed the opposite contrast: 1/50 on ChatGPT and 40/50 on Claude. These are examples of platform differences, not a ranking of the assistants.", "angle": "A practical consumer story: compare the options returned by different assistants when looking for a local service. These two examples illustrate variation, not typical performance for every business.", "href": "/research/texas-ai-search-visibility-index/lubbock/2026-09/data/#editorial-examples" }, { "id": "everyday-services", "title": "The Google-to-AI gap reaches restaurants and dentists", "shortTitle": "The gap reaches restaurants and dentists", "display": "14/21 ยท 16/25", "text": "The pattern also appears in everyday local services: 14 of 21 tracked Google-visible restaurant website groups and 16 of 25 dentist groups were detected fewer than 5/50 times on at least one AI platform, even when known uncertain matches count as possible detections.", "brief": "The pattern also appears in everyday local services: 14 of 21 tracked Google-visible restaurant website groups and 16 of 25 dentist groups were detected fewer than 5/50 times on at least one AI platform, even when known uncertain matches count as possible detections.", "angle": "Make the finding tangible through the businesses residents use. Interview restaurants and dental practices about discovery, without presenting the sampled groups as every local provider or judging their service quality.", "href": "/research/texas-ai-search-visibility-index/lubbock/2026-09/data/#editorial-sectors" } ], "evidence": { "citywide": { "qualifyingGroups": 139, "denominator": 244, "roundedPercentage": 57 }, "examples": [ { "domain": "conetrix.com", "platforms": [ { "provider": "chatgpt", "detected": 50, "eligible": 50 }, { "provider": "gemini", "detected": 15, "eligible": 50 }, { "provider": "claude", "detected": 0, "eligible": 50 }, { "provider": "perplexity", "detected": 23, "eligible": 50 } ] }, { "domain": "gorillalawfirm.com", "platforms": [ { "provider": "chatgpt", "detected": 1, "eligible": 50 }, { "provider": "gemini", "detected": 11, "eligible": 50 }, { "provider": "claude", "detected": 40, "eligible": 50 }, { "provider": "perplexity", "detected": 20, "eligible": 50 } ] } ], "sectors": [ { "verticalId": "restaurants", "denominator": 21, "qualifyingGroups": 14, "records": [ { "domain": "abuelos.com", "identityWithheld": false, "platforms": [ { "provider": "chatgpt", "eligible": 50, "detected": 19, "uncertain": 0, "qualifies": false }, { "provider": "gemini", "eligible": 50, "detected": 6, "uncertain": 0, "qualifies": false }, { "provider": "claude", "eligible": 50, "detected": 10, "uncertain": 0, "qualifies": false }, { "provider": "perplexity", "eligible": 50, "detected": 20, "uncertain": 0, "qualifies": false } ], "qualifies": false }, { "domain": "albarrans.com", "identityWithheld": false, "platforms": [ { "provider": "chatgpt", "eligible": 50, "detected": 10, "uncertain": 0, "qualifies": false }, { "provider": "gemini", "eligible": 50, "detected": 8, "uncertain": 0, "qualifies": false }, { "provider": "claude", "eligible": 50, "detected": 5, "uncertain": 0, "qualifies": false }, { "provider": "perplexity", "eligible": 50, "detected": 0, "uncertain": 0, "qualifies": true } ], "qualifies": true }, { "domain": "autlanlbk.com", "identityWithheld": false, "platforms": [ { "provider": "chatgpt", "eligible": 50, "detected": 20, "uncertain": 0, "qualifies": false }, { "provider": "gemini", "eligible": 50, "detected": 2, "uncertain": 0, "qualifies": true }, { "provider": "claude", "eligible": 50, "detected": 10, "uncertain": 0, "qualifies": false }, { "provider": "perplexity", "eligible": 50, "detected": 9, "uncertain": 0, "qualifies": false } ], "qualifies": true }, { "domain": "bighamsbbq.com", "identityWithheld": false, "platforms": [ { "provider": "chatgpt", "eligible": 50, "detected": 10, "uncertain": 0, "qualifies": false }, { "provider": "gemini", "eligible": 50, "detected": 10, "uncertain": 0, "qualifies": false }, { "provider": "claude", "eligible": 50, "detected": 10, "uncertain": 0, "qualifies": false }, { "provider": "perplexity", "eligible": 50, "detected": 10, "uncertain": 0, "qualifies": false } ], "qualifies": false }, { "domain": "chezsamilbk.com", "identityWithheld": false, "platforms": [ { "provider": "chatgpt", "eligible": 50, "detected": 10, "uncertain": 0, "qualifies": false }, { "provider": "gemini", "eligible": 50, "detected": 8, "uncertain": 0, "qualifies": false }, { "provider": "claude", "eligible": 50, "detected": 1, "uncertain": 0, "qualifies": true }, { "provider": "perplexity", "eligible": 50, "detected": 8, "uncertain": 0, "qualifies": false } ], "qualifies": true }, { "domain": "chickenrun.cafe", "identityWithheld": false, "platforms": [ { "provider": "chatgpt", "eligible": 50, "detected": 10, "uncertain": 0, "qualifies": false }, { "provider": "gemini", "eligible": 50, "detected": 4, "uncertain": 0, "qualifies": true }, { "provider": "claude", "eligible": 50, "detected": 10, "uncertain": 0, "qualifies": false }, { "provider": "perplexity", "eligible": 50, "detected": 10, "uncertain": 0, "qualifies": false } ], "qualifies": true }, { "domain": "choppedandsliced.com", "identityWithheld": false, "platforms": [ { "provider": "chatgpt", "eligible": 50, "detected": 10, "uncertain": 0, "qualifies": false }, { "provider": "gemini", "eligible": 50, "detected": 8, "uncertain": 0, "qualifies": false }, { "provider": "claude", "eligible": 50, "detected": 10, "uncertain": 0, "qualifies": false }, { "provider": "perplexity", "eligible": 50, "detected": 10, "uncertain": 0, "qualifies": false } ], "qualifies": false }, { "domain": "doublenickelsteakhouse.com", "identityWithheld": false, "platforms": [ { "provider": "chatgpt", "eligible": 50, "detected": 10, "uncertain": 0, "qualifies": false }, { "provider": "gemini", "eligible": 50, "detected": 6, "uncertain": 0, "qualifies": false }, { "provider": "claude", "eligible": 50, "detected": 0, "uncertain": 0, "qualifies": true }, { "provider": "perplexity", "eligible": 50, "detected": 6, "uncertain": 0, "qualifies": false } ], "qualifies": true }, { "domain": "escondidogrill.com", "identityWithheld": false, "platforms": [ { "provider": "chatgpt", "eligible": 50, "detected": 18, "uncertain": 0, "qualifies": false }, { "provider": "gemini", "eligible": 50, "detected": 0, "uncertain": 0, "qualifies": true }, { "provider": "claude", "eligible": 50, "detected": 0, "uncertain": 0, "qualifies": true }, { "provider": "perplexity", "eligible": 50, "detected": 0, "uncertain": 0, "qualifies": true } ], "qualifies": true }, { "domain": "eviemaesbbq.com", "identityWithheld": false, "platforms": [ { "provider": "chatgpt", "eligible": 50, "detected": 10, "uncertain": 0, "qualifies": false }, { "provider": "gemini", "eligible": 50, "detected": 3, "uncertain": 0, "qualifies": true }, { "provider": "claude", "eligible": 50, "detected": 10, "uncertain": 0, "qualifies": false }, { "provider": "perplexity", "eligible": 50, "detected": 11, "uncertain": 0, "qualifies": false } ], "qualifies": true }, { "domain": "farmhouselbk.com", "identityWithheld": false, "platforms": [ { "provider": "chatgpt", "eligible": 50, "detected": 10, "uncertain": 0, "qualifies": false }, { "provider": "gemini", "eligible": 50, "detected": 9, "uncertain": 0, "qualifies": false }, { "provider": "claude", "eligible": 50, "detected": 10, "uncertain": 0, "qualifies": false }, { "provider": "perplexity", "eligible": 50, "detected": 10, "uncertain": 0, "qualifies": false } ], "qualifies": false }, { "domain": "jandm-bbq.com", "identityWithheld": false, "platforms": [ { "provider": "chatgpt", "eligible": 50, "detected": 2, "uncertain": 0, "qualifies": true }, { "provider": "gemini", "eligible": 50, "detected": 9, "uncertain": 0, "qualifies": false }, { "provider": "claude", "eligible": 50, "detected": 0, "uncertain": 0, "qualifies": true }, { "provider": "perplexity", "eligible": 50, "detected": 10, "uncertain": 0, "qualifies": false } ], "qualifies": true }, { "domain": "myasada.com", "identityWithheld": false, "platforms": [ { "provider": "chatgpt", "eligible": 50, "detected": 10, "uncertain": 0, "qualifies": false }, { "provider": "gemini", "eligible": 50, "detected": 2, "uncertain": 0, "qualifies": true }, { "provider": "claude", "eligible": 50, "detected": 4, "uncertain": 0, "qualifies": true }, { "provider": "perplexity", "eligible": 50, "detected": 10, "uncertain": 0, "qualifies": false } ], "qualifies": true }, { "domain": "nicolettrestaurant.com", "identityWithheld": false, "platforms": [ { "provider": "chatgpt", "eligible": 50, "detected": 10, "uncertain": 0, "qualifies": false }, { "provider": "gemini", "eligible": 50, "detected": 6, "uncertain": 0, "qualifies": false }, { "provider": "claude", "eligible": 50, "detected": 11, "uncertain": 0, "qualifies": false }, { "provider": "perplexity", "eligible": 50, "detected": 10, "uncertain": 0, "qualifies": false } ], "qualifies": false }, { "domain": "picososmexicankitchen.com", "identityWithheld": false, "platforms": [ { "provider": "chatgpt", "eligible": 50, "detected": 20, "uncertain": 0, "qualifies": false }, { "provider": "gemini", "eligible": 50, "detected": 3, "uncertain": 0, "qualifies": true }, { 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"detected": 7, "uncertain": 0, "qualifies": false } ], "qualifies": true } ] }, { "verticalId": "dentists", "denominator": 25, "qualifyingGroups": 16, "records": [ { "domain": "abbevilledentistry.com", "identityWithheld": false, "platforms": [ { "provider": "chatgpt", "eligible": 50, "detected": 24, "uncertain": 0, "qualifies": false }, { "provider": "gemini", "eligible": 50, "detected": 0, "uncertain": 0, "qualifies": true }, { "provider": "claude", "eligible": 50, "detected": 11, "uncertain": 0, "qualifies": false }, { "provider": "perplexity", "eligible": 50, "detected": 23, "uncertain": 0, "qualifies": false } ], "qualifies": true }, { "domain": "afobraces.com", "identityWithheld": false, "platforms": [ { "provider": "chatgpt", "eligible": 50, "detected": 9, "uncertain": 0, "qualifies": false }, { "provider": "gemini", "eligible": 50, "detected": 3, "uncertain": 0, "qualifies": true }, { "provider": "claude", "eligible": 50, "detected": 10, "uncertain": 0, "qualifies": false }, { 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} ], "qualifies": false }, { "domain": "clarodentallubbock.com", "identityWithheld": false, "platforms": [ { "provider": "chatgpt", "eligible": 50, "detected": 3, "uncertain": 0, "qualifies": true }, { "provider": "gemini", "eligible": 50, "detected": 3, "uncertain": 0, "qualifies": true }, { "provider": "claude", "eligible": 50, "detected": 0, "uncertain": 0, "qualifies": true }, { "provider": "perplexity", "eligible": 50, "detected": 15, "uncertain": 0, "qualifies": false } ], "qualifies": true }, { "domain": "dentalcareatoakmont.com", "identityWithheld": false, "platforms": [ { "provider": "chatgpt", "eligible": 50, "detected": 25, "uncertain": 0, "qualifies": false }, { "provider": "gemini", "eligible": 50, "detected": 3, "uncertain": 0, "qualifies": true }, { "provider": "claude", "eligible": 50, "detected": 1, "uncertain": 0, "qualifies": true }, { "provider": "perplexity", "eligible": 50, "detected": 5, "uncertain": 0, "qualifies": false } ], "qualifies": true }, { "domain": "dentistryforkidstexas.com", "identityWithheld": false, "platforms": [ { "provider": "chatgpt", "eligible": 50, "detected": 10, "uncertain": 0, "qualifies": false }, { "provider": "gemini", "eligible": 50, "detected": 10, "uncertain": 0, "qualifies": false }, { "provider": "claude", "eligible": 50, "detected": 8, "uncertain": 0, "qualifies": false }, { "provider": "perplexity", "eligible": 50, "detected": 10, "uncertain": 0, "qualifies": false } ], "qualifies": false }, { "domain": "double-t-smiles.com", "identityWithheld": false, "platforms": [ { "provider": "chatgpt", "eligible": 50, "detected": 10, "uncertain": 0, "qualifies": false }, { "provider": "gemini", "eligible": 50, "detected": 2, "uncertain": 0, "qualifies": true }, { "provider": "claude", "eligible": 50, "detected": 11, "uncertain": 0, "qualifies": false }, { "provider": "perplexity", "eligible": 50, "detected": 10, "uncertain": 0, "qualifies": false } ], "qualifies": true }, { "domain": "eppersonpaynedental.com", 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"platforms": [ { "provider": "chatgpt", "eligible": 50, "detected": 9, "uncertain": 0, "qualifies": false }, { "provider": "gemini", "eligible": 50, "detected": 4, "uncertain": 0, "qualifies": true }, { "provider": "claude", "eligible": 50, "detected": 10, "uncertain": 0, "qualifies": false }, { "provider": "perplexity", "eligible": 50, "detected": 12, "uncertain": 0, "qualifies": false } ], "qualifies": true }, { "domain": "gerwigfamilydental.com", "identityWithheld": false, "platforms": [ { "provider": "chatgpt", "eligible": 50, "detected": 20, "uncertain": 0, "qualifies": false }, { "provider": "gemini", "eligible": 50, "detected": 17, "uncertain": 0, "qualifies": false }, { "provider": "claude", "eligible": 50, "detected": 0, "uncertain": 0, "qualifies": true }, { "provider": "perplexity", "eligible": 50, "detected": 15, "uncertain": 0, "qualifies": false } ], "qualifies": true }, { "domain": "grimesdentistry.com", "identityWithheld": false, "platforms": [ { "provider": "chatgpt", 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