# Lubbock Search Visibility: Google and AI A descriptive pilot across 20 local business verticals Publication candidate. Not deployed. Automated checks, not peer review. Collection: 2026-09-09T16:11:24.911Z through 2026-09-10T16:48:26.720Z. ## 1. A Google presence is not an AI presence Gorilla Law Firm's domain appeared in the Google top ten in 50/50 sampled organic results. Its name matched 0/49 usable ChatGPT answers and 40/50 Claude answers. Interpretation: Visibility needs to be checked by surface. This does not explain the cause or establish a business-wide absence. Evidence keys: gorilla:organic, gorilla:chatgpt, gorilla:claude. See evidence.json and observations.json. ## 2. AI surfaces can name different businesses CoNetrix matched 50/50 ChatGPT answers and 0/50 Claude answers in the managed IT prompt set. Interpretation: A single AI platform cannot represent every platform. These configurations are not a consumer market-share sample. Evidence keys: conetrix:chatgpt, conetrix:claude. See evidence.json and observations.json. ## 3. Some businesses appear across both channels Southwest Cleaning's domain appeared in 49/50 Google top tens. Its name matched 50/50 ChatGPT and 50/50 Perplexity answers. Interpretation: This is an illustrative overlap case, not a category-winner claim or a recommendation rate. Evidence keys: southwest:organic, southwest:chatgpt, southwest:perplexity. See evidence.json and observations.json. ## 4. Yelp occupies much of the sampled Google front page A Yelp domain appeared in 665/1000 sampled Google top tens and 809/1000 top twenties. Mobile and main domains are deduplicated within each result. Interpretation: Discovery can take place inside a third-party result. Presence alone does not establish influence or an available placement. Evidence keys: yelp.com:top10, yelp.com:top20. See evidence.json and observations.json. ## 5. Facebook is a frequent organic discovery surface Facebook domains appeared in 574/1000 sampled Google top tens and 785/1000 top twenties. Interpretation: Social domains also appear in traditional search. These counts do not measure clicks, conversions or individual businesses. Evidence keys: facebook.com:top10, facebook.com:top20. See evidence.json and observations.json. ## 6. Tripadvisor is highly visible in hospitality searches Tripadvisor appeared in 96/100 Google top tens across the five hotel and five restaurant prompts, each repeated ten times. Interpretation: The observed pattern is specific to these hospitality intents, not every local industry. Evidence keys: tripadvisor:top10. See evidence.json and observations.json. ## 7. Google AI Overviews vary by vertical Google returned AI Overview panels in 608/1000 organic observations. Foundation repair had 49/50, versus 11/50 for personal injury law. One returned panel had no answer text. Interpretation: An AI Overview panel is not an additional independent search or proof that a business was cited. Evidence keys: aio:all, aio:foundation-repair, aio:personal-injury-law. See evidence.json and observations.json. ## 8. AI answers link different source ecosystems BBB was answer-linked in 250/994 usable ChatGPT responses and 1/1000 Claude responses. Expertise appeared in 227/994 and 130/1000, respectively. Interpretation: These are observed answer links, not the platforms' complete retrieval histories or proof that a source caused an answer. Evidence keys: bbb.org:chatgpt, bbb.org:claude, expertise.com:chatgpt, expertise.com:claude. See evidence.json and observations.json. ## 9. The question matters, even within one industry Southwest Cleaning matched 10/10 Claude office-cleaning answers but 0/10 floor-care answers. It matched all ten floor-care answers on both ChatGPT and Perplexity. Interpretation: A visibility gap in one sampled intent does not prove a service, content or capability deficiency. Evidence keys: southwest:cal-commercial-cleaning-1:claude, southwest:cal-commercial-cleaning-5:claude, southwest:cal-commercial-cleaning-5:chatgpt, southwest:cal-commercial-cleaning-5:perplexity. See evidence.json and observations.json. ## 10. Repeated Maps sets were more consistent than organic sets Mean within-prompt set overlap was 98.0% for Maps and 88.6% for organic results. The calculation includes 4,455 Maps and 4,500 organic response pairs. Interpretation: Set overlap is not rank-order stability. Cache behavior and statistical independence are not established. Evidence keys: overlap:maps, overlap:organic. See evidence.json and observations.json. ## Scope and limitations - Five deliberately selected prompt pairs per vertical and ten repetitions. This pilot is not a census, a representative sample of consumers or a statewide index. - Collection window: September 9 to 10, 2026. Repetitions may share caches or other dependencies. No independence-based confidence intervals or significance claims are made. - Scraped ChatGPT/Gemini experiences and Claude/Perplexity APIs are different configurations. ChatGPT returned no model label for 981 of 1,000 observations. Returned labels are provider-reported, not independently verified. - Gemini supplied detectable answer links in 205 of 1,000 responses. Missing source metadata is unknown attribution, not evidence of no citations. - Six ChatGPT location-clarification answers and ten city-only Maps responses are retained but excluded from usable-result denominators. The Maps exclusions remove one whole wrongful-death query group. - Business examples are purposively selected contrasts. Matching specified names is not a validated full-inventory mention rate, recommendation or evidence of local service eligibility. - Validation is automated structural and computational checking, not human annotation, peer review or measured semantic precision/recall. Complete recommendation rates, business winners and branch-level league tables are withheld. - This descriptive pilot does not satisfy the existing provisional 15-prompt full vertical-release gate. That gate remains unchanged and the full index remains withheld. ## Disclosure Monsoon commissioned and produced this research and sells SEO and AI-search visibility services. Examples were selected to illustrate observed contrasts, not randomly or by business quality. Client relationships across the discovered inventory have not been independently reconciled. No relationship or payment field is used in these counts. This is not an endorsement, paid placement ranking or independent academic study. ## Attribution Attribute aggregate findings to Monsoon, Lubbock Search Visibility Descriptive Pilot, September 2026, edition v1. Preserve the scope, denominator and limitations when quoting. Source answers and third-party content are not licensed for redistribution in this package.