# Texas AI Search Visibility Index: Lubbock Edition A descriptive Google and AI search study across 20 local business verticals Edition: lubbock-2026-09-descriptive-study-v2 Citation URL: https://growwithmonsoon.com/research/texas-ai-search-visibility-index/lubbock/2026-09/ ## A Google presence is not an AI presence Gorilla Law Firm's domain appeared in the Google top ten in 50/50 sampled organic results. Its name matched 1/50 usable ChatGPT answers and 40/50 Claude answers. Visibility needs to be checked by surface. This does not explain the cause or establish a business-wide absence. Evidence: gorilla:organic, gorilla:chatgpt, gorilla:claude ## AI surfaces can name different businesses CoNetrix matched 50/50 ChatGPT answers and 0/50 Claude answers in the managed IT prompt set. A single AI platform cannot represent every platform. These configurations are not a consumer market-share sample. Evidence: conetrix:chatgpt, conetrix:claude ## Some businesses appear across both channels Southwest Cleaning's domain appeared in 49/50 Google top tens. Its name matched 50/50 ChatGPT and 50/50 Perplexity answers. This is an illustrative overlap case, not a category-winner claim or a recommendation rate. Evidence: southwest:organic, southwest:chatgpt, southwest:perplexity ## Yelp occupies much of the sampled Google front page A Yelp domain appeared in 665/1000 sampled Google top tens and 809/1000 top twenties. Mobile and main domains are deduplicated within each result. Discovery can take place inside a third-party result. Presence alone does not establish influence or an available placement. Evidence: yelp.com:top10, yelp.com:top20 ## Facebook is a frequent organic discovery surface Facebook domains appeared in 574/1000 sampled Google top tens and 785/1000 top twenties. Social domains also appear in traditional search. These counts do not measure clicks, conversions or individual businesses. Evidence: facebook.com:top10, facebook.com:top20 ## Tripadvisor is highly visible in hospitality searches Tripadvisor appeared in 96/100 Google top tens across the five hotel and five restaurant prompts, each repeated ten times. The observed pattern is specific to these hospitality intents, not every local industry. Evidence: tripadvisor:top10 ## Google AI Overviews vary by vertical Google returned AI Overview panels in 599/1000 organic observations. Foundation repair had 49/50, versus 2/50 for personal injury law. One returned panel had no answer text. An AI Overview panel is not an additional independent search or proof that a business was cited. Evidence: aio:all, aio:foundation-repair, aio:personal-injury-law ## AI answers link different source ecosystems BBB was answer-linked in 251/1000 usable ChatGPT responses and 1/1000 Claude responses. Expertise appeared in 236/1000 and 130/1000, respectively. These are observed answer links, not the platforms' complete retrieval histories or proof that a source caused an answer. Evidence: bbb.org:chatgpt, bbb.org:claude, expertise.com:chatgpt, expertise.com:claude ## The question matters, even within one industry Southwest Cleaning matched 10/10 Claude office-cleaning answers but 0/10 floor-care answers. It matched all ten floor-care answers on both ChatGPT and Perplexity. A visibility gap in one sampled intent does not prove a service, content or capability deficiency. Evidence: southwest:cal-commercial-cleaning-1:claude, southwest:cal-commercial-cleaning-5:claude, southwest:cal-commercial-cleaning-5:chatgpt, southwest:cal-commercial-cleaning-5:perplexity ## Repeated Maps sets were more consistent than organic sets Mean within-prompt set overlap was 98.0% for Maps and 88.7% for organic results. The calculation includes 4,500 Maps and 4,500 organic response pairs. Set overlap is not rank-order stability. Cache behavior and statistical independence are not established. Evidence: overlap:maps, overlap:organic ## Limitations - Five deliberately selected prompt pairs per vertical and ten repetitions. This pilot is not a census, a representative sample of consumers or a statewide index. - Collection timestamps: 2026-09-09T16:11:24.911Z through 2026-09-11T01:57:55.453Z, UTC (September 9 to 10 in Lubbock). Repetitions may share caches or other dependencies. No independence-based confidence intervals or significance claims are made. - Scraped ChatGPT/Gemini experiences and Claude/Perplexity APIs are different configurations. ChatGPT returned no model label for 981 of 1,000 observations. Returned labels are provider-reported, not independently verified. - Gemini supplied detectable answer links in 211 of 1,000 responses. Missing source metadata is unknown attribution, not evidence of no citations. - Six ChatGPT location-clarification responses were replaced with valid retries of the same questions. One paired wrongful-death question was replaced after observing missing Maps business results, using personal injury lawyers in Lubbock and its matched AI question on all six configurations, ten repetitions each. The original 60 paired observations and earlier failed attempts remain archived. This post-collection query choice changes the estimand; the new wording is not a recovery of the old Maps result. No results are silently reclassified. - Featured business examples are deliberately selected contrasts. The broader tables preserve recorded names and domain groups, including overlapping aliases. A name match is not a recommendation, proof of branch identity or local service eligibility. Do not sum overlapping rows as market share. - Validation is automated structural and computational checking, not human annotation, peer review or measured semantic precision/recall. Complete recommendation rates, business winners and branch-level league tables are withheld. - This edition uses five question pairs per vertical. It is a bounded descriptive study, not comprehensive vertical coverage or certified category winners. The separate full Index release policy remains unchanged. ## Producer Produced by Monsoon Research Lab. Businesses were identified through the sampled searches. Client status did not influence inclusion or the reported results, as confirmed by Monsoon. Examples illustrate observed contrasts and are not randomly selected, endorsements or business-quality rankings. Monsoon works in SEO and AI-search visibility. This study is intended as a public research resource, not a sales report.