# Lubbock Google and AI search: media brief Monsoon Research Lab | September 2026 | lubbock-2026-09-descriptive-study-v2 Study: https://growwithmonsoon.com/research/texas-ai-search-visibility-index/lubbock/2026-09/ Media and corrections contact: Caleb Monroe, caleb.m@growwithmonsoon.com ## In one paragraph Monsoon Research Lab compared 6,000 selected, machine-usable responses across Google Organic, Google Maps, ChatGPT Search, Gemini, Claude and Perplexity. The Lubbock study covers 20 verticals, five paired questions per vertical and ten repetitions. It documents differences between sampled search surfaces, not consumer behavior or business quality. ## Three story leads ### A familiar Google result may barely appear in an AI answer Gorilla Law Firm's domain appeared in the Google top ten in 50/50 sampled organic results. Its name matched 1/50 usable ChatGPT answers and 40/50 Claude answers. Use the named contrast to explore how customers discover local businesses on different surfaces. Do not turn it into a claim about lost revenue or business quality. Evidence: https://growwithmonsoon.com/research/texas-ai-search-visibility-index/lubbock/2026-09/data/#evidence-gorilla-organic ### Directories remain prominent in local discovery A Yelp domain appeared in 665/1000 sampled Google top tens and 809/1000 top twenties. Mobile and main domains are deduplicated within each result. Examine the role of third-party sources alongside business-owned sites. Presence does not establish that a listing caused an AI answer. Evidence: https://growwithmonsoon.com/research/texas-ai-search-visibility-index/lubbock/2026-09/data/#evidence-yelp-com-top10 ### Google presents different search experiences across local services Google returned AI Overview panels in 599/1000 organic observations. Foundation repair had 49/50, versus 2/50 for personal injury law. One returned panel had no answer text. Compare the sampled verticals and inspect their exact questions. Question mix and the revised personal-injury prompt must travel with the statistic. Evidence: https://growwithmonsoon.com/research/texas-ai-search-visibility-index/lubbock/2026-09/data/#evidence-aio-all ## What the figures do not establish - Five deliberately selected prompt pairs per vertical and ten repetitions. This pilot is not a census, a representative sample of consumers or a statewide index. - Collection timestamps: 2026-09-09T16:11:24.911Z through 2026-09-11T01:57:55.453Z, UTC (September 9 to 10 in Lubbock). Repetitions may share caches or other dependencies. No independence-based confidence intervals or significance claims are made. - Scraped ChatGPT/Gemini experiences and Claude/Perplexity APIs are different configurations. ChatGPT returned no model label for 981 of 1,000 observations. Returned labels are provider-reported, not independently verified. - Gemini supplied detectable answer links in 211 of 1,000 responses. Missing source metadata is unknown attribution, not evidence of no citations. - Six ChatGPT location-clarification responses were replaced with valid retries of the same questions. One paired wrongful-death question was replaced after observing missing Maps business results, using personal injury lawyers in Lubbock and its matched AI question on all six configurations, ten repetitions each. The original 60 paired observations and earlier failed attempts remain archived. This post-collection query choice changes the estimand; the new wording is not a recovery of the old Maps result. No results are silently reclassified. - Featured business examples are deliberately selected contrasts. The broader tables preserve recorded names and domain groups, including overlapping aliases. A name match is not a recommendation, proof of branch identity or local service eligibility. Do not sum overlapping rows as market share. - Validation is automated structural and computational checking, not human annotation, peer review or measured semantic precision/recall. Complete recommendation rates, business winners and branch-level league tables are withheld. - This edition uses five question pairs per vertical. It is a bounded descriptive study, not comprehensive vertical coverage or certified category winners. The separate full Index release policy remains unchanged. ## Attribution Credit Monsoon Research Lab, Texas AI Search Visibility Index: Lubbock Edition, September 2026, descriptive study v2. Link to this edition and preserve the scope, denominator and limitations. Aggregate tables, original charts and methods may be reused with attribution. Source answers and third-party content are not licensed for redistribution. ## Producer Produced by Monsoon Research Lab. Businesses were identified through the sampled searches. Client status did not influence inclusion or the reported results, as confirmed by Monsoon. Examples illustrate observed contrasts and are not randomly selected, endorsements or business-quality rankings. Monsoon works in SEO and AI-search visibility. This study is intended as a public research resource, not a sales report. Interview comment is available on request. No quotation is attributed to an individual without their approval. ## Research contact Caleb Monroe | Founder & Partner caleb.m@growwithmonsoon.com Caleb Monroe is a co-founder and partner at Monsoon, a Lubbock, Texas digital agency he founded with Travis Gibson in 2016. Caleb leads Monsoon's AISEO, SEO, and digital strategy work, helping businesses improve how they are discovered across Google, ChatGPT, and other AI-powered search platforms. An entrepreneur and strategist, his work spans AI Search Optimization, web strategy, branding, and business growth. Outside Monsoon, Caleb serves as Executive Director of Gethsemane Foster Initiative, a West Texas nonprofit supporting foster and kinship families. His work across business and nonprofit leadership reflects a focus on building organizations, systems, and strategies that create measurable, long-term impact.